About Jack Honomichl
Inside
Research was founded in 1990 by Jack Honomichl, the leading market
research industry authority. The
Market Research Council, an organization founded in 1927 to foster growth of
the advertising/marketing/public opinion research industry, credited Jack
Honomichl as the person who “defined the market research industry” at his
June 21, 2002 Hall of Fame induction ceremony at the Yale Club in New York
City. Mr. Honomichl
shares Hall of Fame status with other inductees who have also been recognized
for their extraordinary contributions to the industry, including renowned
research authorities: Arthur C. Nielsen Sr., George H. Gallup Sr., David
Ogilvy, Marion Harper, Daniel Yankelovich, Daniel Starch, Ernest Dichter,
Alfred Politz, and Elmo Roper.
Since
1969 Mr. Honomichl has written about the market research industry, as
publisher of the first research trade journal, The
Analyst, and Advertising Age
research industry columnist for 18 years, and American Marketing
Association’s (AMA’s) Marketing News
research columnist for five years. He
authored an industry textbook, Honomichl on Marketing Research, has
written nearly 400 articles about the industry in the trade and academic
press, and has been a featured speaker at national research industry
conventions and trade association conferences, and has guest lectured at
several universities.
