About Laurence N. Gold
As
Editor and Publisher of Inside Research,
Mr. Gold writes about the business and profession of marketing research,
reporting on industry events, company news, and the people involved.
Mr.
Gold has spent more than 40 years working in the profession of marketing
research, including executive positions for AC Nielsen Corp., MRCA Information
Services, and Metromedia, Inc.
Mr.
Gold served as Director of Research for the Advertising Research Foundation (ARF),
directed the research activities of ARF’s marketing research councils, and
developed related annual conference events.
He also served as Membership Consulting Director, planning and
administering the association’s member relations and acquisition programs.
He has also been a speaker at ARF, American Marketing Association
(AMA), and the European Society of Marketing and Opinion Research (ESOMAR)
conferences. He has been a guest
lecturer at several universities. His
papers have been published in the Journal
of Advertising Research, Marketing
Research, Marketing Review, and
the Journal of ESOMAR.
He was the editor of the New Technology department in Marketing
Research, A Magazine of Management & Applications.
