... you become an insider – armed with the knowledge to run your research business or corporate department with confidence because you know what’s going on.

A sample of a few top 2007 & 2008 news stories ….  M&A’s In MR At Record level At 88 Worldwide MR Buyer Salaries up 7.7%, Bonuses Flat U.S. Online MR Spend Up 18%, Europe up 47% Slow Client Buy-In For Innovations Kraft Cancels MR Rebate Program Community Panels Surge 50% GfK Tops In U.S. Growth P&G’s Project Apollo Shut Down

IRs reports news to keep on eye on your competition… "Burke Inc. buys independence for $14 million in cash paid to acquire 50% of its shares owned by Taylor Nelson Sofres Plc., London..."    "In strangest MR deal ever, TriZetto Group 'acquisition' of IMS Health, a bizarre affair born of the Internet frenzy, now history..."   "U.S. online sample price war confirmed by top executives at two global MR companies, and price declines are severe, especially with more new providers coming into the market...."   "Average spend by U.S. MR firms just $334,000 per year on advertising and promoting themselves, accounting for only 0.6% of their revenues, with over one third accounted for by personnel costs..."   Third industry-wide study of client satisfaction with their suppliers, produced top scores  for KS&R, Burke Inc., Directions Research Inc., Simmons, The NPD Group….”